Mission
Thank you for visiting Black on Ammo Apparel Co. and looking into who we are and what we stand for. The truth is...this company started because we couldn't find shirts that we liked. Finding shirts without words, revolving around our Second Amendment, or having a minimalist graphic footprint (along with high-end materials) seemed nonexistent. So we made shirts for our team with images that drew questions wherever we went. This grew into requests from friends and family for more and more... and that grew into the company we are now.
Black on Ammo is veteran owned and operated. We love this country and everything it stands for. Like you, we work hard and play harder. We are highly motivated. We're shooters... we shoot for fun, for competition and we shoot for food. We love our dogs, our guns, and our freedom, (did I mention we like to shoot?). And physical fitness is essential...we're constantly on the move because we believe movement is the key to life.
DEFINITION
Organizations in the military use color codes to determine readiness. If you are Green on a particular resource, i.e. food, water, ammunition etc. you are at full strength and mission capable. If you are Red on ammo, you are running low or requiring a magazine change. If you are Black On Ammo, all ammunition has been spent. You are now moving towards alternate means to complete your objective. You are not out of the fight; adapt and keep moving forward.
OBJECTIVE
We design our shirts for us to use. The materials, color choices, and graphics are all a reflection of who we are and what we like. We are not going to make or sell something that we wouldn't wear ourselves. Except some of the women's shirts...but honestly the reason is we just don't fit into them or else I'd wear them, because the graphics are kickass.
MODUS OPERANDI
We believe and have the mindset that under the most difficult circumstances; either conducting military operations or the battle we call “everyday life”, you may be “Black” on a particular resource, or out of ammunition, but you are NEVER out of options. We believe you can find your way through even the most difficult scenarios when you believe in yourself and rely on those who trust in you, as much as you trust them. And above all.. DEFEND AMERICA.